New stadium name for Bolton Wanderers has confused some fans.
Following the club’s announcement of a new five-year naming rights agreement, fans still cannot believe the new Bolton Wanderers stadium.
The Reebok Stadium served as Bolton’s home field when they competed in the Premier League for a long time.
The club, however, began to deteriorate and fall further down the English football pyramid as the years passed.
The club’s stadium has undergone a few renamings since moving into League One. Includes the University of Bolton Stadium and, most recently, the Macron Stadium.
The club announced a new naming rights agreement with local building product manufacturer Toughsheet on Sunday for five years. As a result, Bolton’s home field will henceforth be known as the Toughsheet Stadium.
It’s safe to say that the name hasn’t exactly won over the fans.
A supporter commented, “That is the worst name I have ever heard in my entire life.”
One more person tweeted: “I hope we’re getting serious money for this because this might be one of the best names you could’ve given it in terms of memes.”
Oh my word that is an awful name, a third admirer commented. Be the Reebok forever.”
We are one tough piece of sheet, another joker said.
While a fifth said, “You just know it will always be known in the future as the tough sh*t stadium which may work if we win every home game.”
The agreement with Toughsheet, according to Bolton, is the biggest sponsorship agreement in the club’s history. In addition, the business will join the club as a Principal Partner.
According to Dougi Mercer, managing director of Toughsheet, “As Bolton Wanderers fans, this is a dream come true and a huge moment for everyone involved in Toughsheet.
“We had been feeling disenchanted with the club for a while, but that feeling has vanished since Sharon Brittan and her team took over. Under her leadership, Bolton Wanderers has become a genuinely community-minded, financially secure club.”
Bolton is currently nine points off the spots required for automatic promotion to fourth place in League One.